Damsel in Defense was founded in September 2011 by Mindy Lin and Bethany Hughes, two friends with a passion for safety.
Looking at the US national statistics of crimes against women, they knew they needed to make products available to other safety-conscious women. Appreciating safety just as much as a great accessory, they set out and formed a line of safe and sassy products. They wanted a line women would feel fashionable carrying while being equipped, empowered, and educated. The products received an overwhelming response in their home state of Idaho; but being busy moms of little ones, they could not get products to the rest of the country on their own. In October 2011, Damsel in Defense signed its first Independent Damsel Pro with a goal of 100 nationwide Damsel Pros within a year.
Within one year they had reached 1,000 Independent Damsel Pros and in four years, Damsel in Defense has welcomed over 10,000 Independent Damsel Pros to its’ nationwide team. Damsel in Defense is about equipping women with the tools to not only keep us safe but to give us the confidence to know we have a way out if we ever feel threatened. All of our products are non-lethal and covered by warranties. Damsel in Defense has the products and fact-based education that can and does save lives.
We pride ourselves on making women feel more comfortable about arming themselves. Our mission consists of three principles that together we feel can change the world one Damsel at a time. Equip, Empower and Educate.
Our Executive Team
Chief Marketing Officer
Mindy Lin has over 10 years of experience running her own creative businesses independently. Mindy owned and operated an interior design business, a wedding planning service and an award winning custom cake bakery all while balancing life as a devoted wife to her high school sweetheart and adoring mother to her son and daughter. In 2011, Mindy’s family faced financial hardship and her close friend Bethany approached her with an offer to help relieve debt by pairing her business brain with Mindy’s creative brain. Loving all things creative and being an entrepreneur at heart, Mindy took a leap of faith and partnered with Bethany in creating Damsel in Defense.
Chief Services Officer
As a young woman Bethany’s life was forever changed by sexual assault. Being a woman of strong faith Bethany knew that God would use her tragedy for good and that there would be healing. What Bethany experienced taught her the importance of empowering women and teaching them the importance of protecting themselves. She had no idea just how big God’s plan was in her life. Bethany is happily married and has three girls of her own. Nothing is more important to her than teaching her girls to protect themselves.
Jimmy Lin, CPA
Chief Financial Officer
Jimmy Lin graduated from California State University Fullerton in 2001 where he received a Bachelor of Arts degree with a concentration in accounting. Jimmy is a licensed CPA in the State of Idaho. After graduating from California State University Fullerton, Jimmy joined CBIZ Mayer Hoffman McCann, a national CPA firm, from 2001 thru 2006 where he provided audit and attestation services, reviewed and assisted in preparing financial statements, provided recommendations on operation efficiencies as well as forensic audits. After moving to Idaho, Jimmy joined the CPA firm CliftonLarsonAllen, a national CPA firm from where he continued to provide audit and attestation services for his clients from 2007 thru 2012. Jimmy left public accounting in April 2012 to work soley as the Chief Financial Officer for Damsel in Defense.
Chief Procurement Officer
Chris Hughes has over 15 years experience in managing and owning businesses, which includes a specialty in purchasing. He has great knowledge of Personal Protection Products and has spent years developing relationships with manufacturers locally and overseas. As our Chief Procurement Officer, Chris is responsible for establishing relationships with partner factories to ensure our Damsel products are readily available and produced to the highest quality of standards. In his free time Chris enjoys spending quality time with his wife Bethany and his three daughters, camping, golfing and serving God.
Chief Executive Officer
Bob Hipple’s direct sales industry experience spans over 30+ years as a distributor, keynote speaker, company executive and business consultant. He was the Vice President of Sales for two of the largest technology companies in the industry as well as VP of Sales for Scentsy during their early growth period. Bob has served on the Education Committee for the Direct Selling Association and been a speaker at numerous DSA events. He has developed keen insights to many aspects of what is needed to start, run, and grow a direct sales company from the representative’s perspective as well as a company executive. After a two year consulting relationship, Damsel in Defense was honored to invite Bob on as their Chief Executive Officer in January of 2014.